I am an associate professor in applied economics and the Postgraduate Research Director of Stirling Management School. I am also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University of Stirling's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. Outside academia, I serve as an expert member of the Social Science Research Committee of the UK's Food Standards Agency, a non-ministerial government department of the UK to support decisions about public health at policy-level.

I obtained my MSc in Resource Economics from the University of Massachusetts in Amherst, USA. I studied industrial organisation, food safety economics, risks and decision-making models. I then completed my PhD in Economics at the University of Manchester, UK. My research focused on eliciting preferences using stated preference techniques in the context of food safety. I then moved to the University of York to join an interdisciplinary research group studying public preferences for health service innovations and decision-making between various innovation options. Since coming to Stirling, I have continued to involve in many research projects focusing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. My research combines ideas from economics and behavioural science and utilises techniques from both disciplines. Other interests include designing surveys and advancing the survey methodology.