Research Interests

My research interests broadly include applied microeconomics, public health economics, behavioural economics and food and resource economics. More specifically, I am interested in consumer choice behaviour, decision-making and eliciting preferences in the fields of health, food and marketing. Further areas of research focus on consumers’ perception of risks, trust in institutions, responsibility for food safety, and designing risk communication strategies. 

I have a particular interest in exploring methodological and econometric aspects associated with discrete choice and best-worst scaling methods. My work has focused on issues in these methods, such as preference heterogeneity and decision heuristics (e.g., attribute non-attendance, elimination and selection by aspect behaviours). Other research topics of interest include survey design and methodologies.


Simon McCabe and Seda Erdem. (2021). "The influence of mortality reminders on cultural in-group vs. out-group takeaway food safety perceptions during the COVID-19 pandemic."  Journal of Applied Social Psychology. 

Cynthia P Iglesias Urrutia, Seda Erdem, Yvonne Birks, Stephanie J Taylor, Gerald Richardson, Peter Bower, Bernard van den Berg, and Andrea Manca. (2021). "People’s preferences for self-management support". Health Services Research.

Seda Erdem, Matthew Moore, and Madalina Radu. (2019). "Scottish people’s priorities and preferences for food safety information". Policy Briefing, Food Standards Scotland

Danny Campbell and Seda Erdem. (2019). "Including opt-out options in discrete choice experiments: issues to consider". Patient, 12(1): 1-14.

Seda Erdem. (2018). "Who do UK consumers trust for information about nanotechnology?". Food Policy, 77(May): 133-142.

Seda Erdem and Danny Campbell. (2017). Preferences for public involvement in health service decisions: a comparison between best-worst scaling and trio-wise stated preference elicitation techniques. The European Journal of Health Economics, 18(9): 1107-1123.

Seda Erdem. (2016). Nanotechnology could make our food tastier and healthier–but can we stomach it?. The Conversation.

Danny Campbell and Seda Erdem. (2015). Position Bias in Best-Worst Scaling Surveys: A Case Study on Trust in Institutions”. American Journal of Agricultural Economics, 97:526-545.

Seda Erdem. (2015) “Consumers’ preferences for nanotechnology in food packaging: a discrete choice experiment”. Journal of Agricultural Economics, 66(2): 259-279. DOI: 10.1111/1477-9552.12088. 

Seda Erdem, Danny Campbell, and Arne R. Hole. (2015). “Accounting for attribute-level non-attendance in a health choice experiment: does it matter?”. Health Economics, 24(7): 773-789. DOI: 10.1002/hec.3059.

Seda Erdem, Danny Campbell, and Carl Thompson. (2014) “Elimination and selection by aspects in health choice experiments: Prioritisation health service innovations”. Journal of Health Economics, 38: 10-22. DOI: 10.1016/j.jhealeco.2014.06.012.

Seda Erdem and Carl Thompson. (2014). “Prioritising Health Service Innovation Investments Using Public Preferences: A Discrete Choice Experiment”. BMC Health Services Research, 14: 360. DOI: 10.1186/1472-6963-14-360.

Seda Erdem and Dan Rigby. (2013). “Investigating Heterogeneity in the Characterisation of Risks Using Best-Worst Scaling Technique“. Risk Analysis, 33 (9): 1728-1748. doi: 10.1111/risa.12012.

Seda Erdem, Dan Rigby, and Ada Wossink. (2012). “Using Best-Worst Scaling to Explore Perceptions of Relative Responsibility for Ensuring Food Safety“. Food Policy, 37(6): 661-670.

Seda Erdem and Carl Thompson. (2012). “Public Preferences for Health Service Innovations: The Evidence from a Conjoint Analysis“. A Report for the UK’s National Health Service Foundation Trust.

Seda Erdem and Dan Rigby. “The Effects of Risk Presentations on Consumer Choices & WTP Estimates”. Work in Progress.

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Selected Invited Presentations

International Association for Food Protection Conference
Economic Evaluation Seminars, Centre for Health Economics, University of York, UK
Royal Statistical Society and Mental Health Research Network Groups
USDA Economists Group Seminar Series, Washington, DC, USA
USDA Food Safety and Inspection Service (FSIS), Washington, DC, USA
Toulouse School of Economics, Agricultural and Food Industrial Organization (AFIO) Research Group

Selected Conference Presentations

International Choice Modelling Conference 
European Survey Research Association (ESRA) Annual Meeting
Health Economists’ Study Group (HESG), Sheffield, UK.
Health Economics Congress
Biennial Society for Medical Decision Making (SMDM) Meeting
University of York Health Sciences Seminar Series
Annual Agricultural and Applied Economics Association (AAEA) Conference 
AAEA Behavioural Economics Meeting
World Congress of Environmental and Resource Economists (WCERE)
European Association of Environmental and Resource Economists
Agricultural Economics Society of Ireland  (AESI)
Annual Conference of the Agricultural Economics Society
European Association of Agricultural Economists  (EAAE)
University of Manchester Environmental & Resource Economics Workshop Series
Rural Economics Land Use Program (RELU) Workshop Series
Agricultural Economics Society (AES) Annual Conference
Food Safety Research Consortium Workshop Series: Economic Measures of Interventions. University of Massachusetts, USA.

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