Research Interests

My research interests include applied microeconomics, public health economics, behavioural economics and food and resource economics. Specifically, my interest lies in understanding how consumers make choices, especially in relation to food, health, and marketing. I am also deeply interested in examining preferences, risk perceptions and trust in various policy contexts in consumption and public health.

I am particularly interested in exploring methodological and econometric aspects associated with discrete choice experiments and the best-worst scaling technique. My work has focused on issues in these methods, such as preference heterogeneity and decision heuristics (e.g., attribute non-attendance, elimination and selection by aspect behaviours) and experimental design. Other research topics of interest include survey design and methodologies. 


Loría-Rebolledo, L.E., van Woerden, H.C., Bryers, H. Erdem, S, Watson, Verity. Preferences of Recent Mums in Remote and Rural Areas for Type of Intrapartum Care: A Discrete Choice Experiment. Patient (2024).

Watson Verity, H Bryers, N Krucien, S Erdem, M Burnside,  H C van Woerden. (2023).  "The perception of women in rural and remote Scotland about intrapartum care: A qualitative study" The Patient. .

Vijay S Gc, Cynthia P Iglesias, Seda Erdem, Lamiece Hassan, Niels Peek, Andrea Manca.  (2022). “Using discrete choice experiments to elicit preferences for digital wearable health technology for self-management of chronic kidney disease” International Journal of Technology Assessment in Health Care. Vol.38 (1) E77. doi:10.1017/S0266462322003233.

Erdem, S, Danny Campbell, and Tony McCarthy. (2022). "Can traffic light labelling nudge heuristical decision processes?"  Journal of Behavioral Economics for Policy (JBEP).  Vol. 6, Issue 1, 37-45. 

Hanjin Li, Danny Campbell, Seda Erdem.  (2022). “Measuring Time Preferences using Stated Credit Repayment ChoicesJournal of Quantitative Economics, Vol.20, 43-67.

Erdem, S. (2022). "Investigating the Effect of Restaurant Menu Labelling on Consumer Food Choices Using a Field Experiment" British Food Journal . Vol. 124 No. 11, pp. 3447-3467.  

Gc, V. S., Iglesias, C. P., Erdem, S., Hassan, L., & Manca, A. (2021). Patients’ Preferences for a Wearable Digital Health Technology to Support Self-Management of Chronic Kidney Disease. Value in Health (Vol. 24, pp. S237)

Simon McCabe and Seda Erdem. (2021). "The influence of mortality reminders on cultural in-group vs. out-group takeaway food safety perceptions during the COVID-19 pandemic."  Journal of Applied Social Psychology. 

Cynthia P Iglesias Urrutia, Seda Erdem, Yvonne Birks, Stephanie J Taylor, Gerald Richardson, Peter Bower, Bernard van den Berg, and Andrea Manca. (2021). "People’s preferences for self-management support". Health Services Research.

Danny Campbell and Seda Erdem. (2018). Including opt-out options in discrete choice experiments: issues to consider. Patient, forthcoming.

Erdem, S. (2018). Who do UK consumers trust for information about nanotechnology?. Food Policy, 77(May): 133-142.

Seda Erdem and Danny Campbell. (2017). Preferences for public involvement in health service decisions: a comparison between best-worst scaling and trio-wise stated preference elicitation techniques. The European Journal of Health Economics, 18(9): 1107-1123.

Erdem, S. (2016). “Nanotechnology could make our food tastier and healthier–but can we stomach it?”. The Conversation.

Danny Campbell and Seda Erdem. (2015). “Position Bias in Best-Worst Scaling Surveys: A Case Study on Trust in Institutions”. American Journal of Agricultural Economics, 97:526-545.

Erdem, S. (2015) “Consumers’ preferences for nanotechnology in food packaging: a discrete choice experiment”. Journal of Agricultural Economics, 66(2): 259-279. DOI: 10.1111/1477-9552.12088. 

Seda Erdem, Danny Campbell, and Arne R. Hole. (2015). “Accounting for attribute-level non-attendance in a health choice experiment: Does it matter?”. Health Economics, 24(7): 773-789. DOI: 10.1002/hec.3059.

Seda Erdem, Danny Campbell, and Carl Thompson. (2014) “Elimination and selection by aspects in health choice experiments: Prioritisation health service innovations”. Journal of Health Economics, 38: 10-22. DOI: 10.1016/j.jhealeco.2014.06.012.

Seda Erdem and Carl Thompson. (2014). “Prioritising Health Service Innovation Investments Using Public Preferences: A Discrete Choice Experiment”. BMC Health Services Research, 14: 360. DOI: 10.1186/1472-6963-14-360.

Seda Erdem and Dan Rigby. (2013). “Investigating Heterogeneity in the Characterisation of Risks Using Best-Worst Scaling Technique“. Risk Analysis, 33 (9): 1728-1748. doi: 10.1111/risa.12012.

Seda Erdem, Dan Rigby, and Ada Wossink. (2012). “Using Best-Worst Scaling to Explore Perceptions of Relative Responsibility for Ensuring Food Safety“. Food Policy, 37(6): 661-670.

Seda Erdem and Carl Thompson. (2012). “Public Preferences for Health Service Innovations: The Evidence from a Conjoint Analysis“. A Report for the UK’s National Health Service Foundation Trust.

Seda Erdem and Dan Rigby. “The Effects of Risk Presentations on Consumer Choices & WTP Estimates”. Work in Progress.

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Selected Invited Presentations

International Association for Food Protection Conference

Economic Evaluation Seminars, Centre for Health Economics, University of York, UK

Royal Statistical Society and Mental Health Research Network Groups

USDA Economists Group Seminar Series, Washington, DC, USA

USDA Food Safety and Inspection Service (FSIS), Washington, DC, USA

Toulouse School of Economics, Agricultural and Food Industrial Organization (AFIO) Research Group

University of Eastern Finland Business School, Joensuu, Finland

Selected Conference Presentations

International Choice Modelling Conference 

European Survey Research Association (ESRA) Annual Meeting

Health Economists’ Study Group (HESG), Sheffield, UK.

Health Economics Congress

Biennial Society for Medical Decision Making (SMDM) Meeting

University of York Health Sciences Seminar Series

Annual Agricultural and Applied Economics Association (AAEA) Conference 

AAEA Behavioural Economics Meeting

World Congress of Environmental and Resource Economists (WCERE)

European Association of Environmental and Resource Economists

Agricultural Economics Society of Ireland  (AESI)

Annual Conference of the Agricultural Economics Society

European Association of Agricultural Economists  (EAAE)

University of Manchester Environmental & Resource Economics Workshop Series

Rural Economics Land Use Program (RELU) Workshop Series

Agricultural Economics Society (AES) Annual Conference

Food Safety Research Consortium Workshop Series: Economic Measures of Interventions. University of Massachusetts, USA.

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